Travelers can get involved in a variety of ways to make sure they are always booking direct:

• Always verify you are on the hotel, inn, or bed and breakfast website before you book.  
• When in doubt, call the Inn for assistance.
• Be careful using the blue Book a Room button in Google.  It NEVER goes directly to the hotel website. It ALWAYS goes to an online travel agency such as Booking.com or Expedia, or one of their downstream booking partners.