The “Slogan and Logo Team” will be responsible for the following items, included but not limited to:

• Crafting a logo, color scheme and wording to be used on the Innkeeper’s website.
• Craft a purpose / mission statement for the Book Direct movement
• Identify best location for display of logo on Innkeeper’s website.
• Motivate the industry not to ‘fear of the future’; as the future is NOW!
• Educate the industry about how to best use their “Book a Room” button to drive direct bookings.
• Assist Innkeepers to recognize their website may be their first step in their guests’experience, as compared to an impersonal OTA transaction-only type booking.
• Messaging to the guest that booking direct is about a “heart sale” not a “hard sale”; it’s not all about capitalism.
• Consider building on the heart symbol used in Shop Local campaign.
• Slogan ideas:
    – Better way to pay
    – Book with me!
    – Keep it Local
    – Don’t look for me on x (OTA)
    – Etc.
• Language ideas:
    – Best Value / Best Deal may need to be Best Experience.
    – We understand from guests that transparency is appreciated, so we need to educate them to better understand what that transparency really means.

February 6, 2019 – START DATE to coincide with National Book Direct Day.

If you are interested in volunteering for this group, please Volunteer Now!

Team Leader: Rob Fulton, AIHP

• Team Volunteer 1: Shannon Seth, Inn Seattle
• Team Volunteer 2: Carl Kosko, Harvest Moon Bed and Breakfast
• Team Volunteer 3: Cheryl Sabin, Bluegrass Country Estate
• Team Volunteer 4: Pam Lakman, Zillah Lakes Inn
• Team Volunteer 5: Todd A Derr, Leucadia Beach Inn
• Team Volunteer 6: Tammy Holloway,  Bay Haven Inn of Cape Charles
• Team Volunteer 7:
• Team Volunteer 8: